Life as a freelancer can be pretty exciting. You get to kiss goodbye to your boss, choose your own hours, and pick the projects that interest you the most – plus you’ll probably earn more, too.
Using social media is a must these days, and it’s a rare business that can afford to completely ignore it. Whether you’re a developer, designer, site owner or all three, reaching out to your audience on social media is a key part of any digital marketing strategy.
There are many positive aspects to running a service based WordPress business. You get to meet and work with all kinds of great clients. Most of the people in the WordPress community are awesome and you have an opportunity to positively impact other entrepreneurs businesses, and ultimately their livelihood.
Running a website is no simple task, and though costs have plummeted over the years, it requires considerable investment in both time and money to make it work. All that effort is going to have to pay off at some stage too – keeping the lights on is job number one, but you’ll also be looking to actively profit from your site down the line.
Those of you who have been using WordPress for some time now know that its default search engine just doesn’t cut it once you have a few hundred articles posted on your site. One of the best ways to improve the user experience is to help your regular visitors find what they’re looking for as easily and quickly as possible.
Ever written an amazing blog post only to be greeted by deafening silence? No retweets, no shares, and – perhaps most importantly of all – no comments? It’s a deeply worrying feeling for a site owner as, without comments, it’s difficult to know which topics are truly resonating with your audience.